The Challenge
Broadly targeted AdWords and a website not optimized for conversions resulted in an online marketing budget that produced lack luster results. As a newly re-branded firm the attorneys had presences in the legal space but the firm was mostly unknown. Additionally the URL hosting the website was a legacy item from a previous law firm and was a point of confusion.
The Solution
An extensive renovation of the digital strategy worked to improve efficiency and user experience. AdWords optimization cut the ad budget in half while generating more qualified sales leads. An diverse organic content strategy resulted in a broad range of landing page opportunities on the first page and a significant increase in organic visits and conversions. Finally, a new website with custom database integration improved the user experience while retaining the same backend processes the team was accustomed to using.
The Finished Product
Real Talk
Don’t take our word for it – take our client’s word instead.
What the client says:
Their improvements boosted traffic quality with a 10% rise in Q1 conversion rates. Competent and communicative, they deliver products on time and participate in the full development cycle. They represent their abilities well and stand out among other vendors.
Read the full review here
N. Munger, VP Sales & Operations
“They’re flexible, very accommodating, and ready to customize a package and price that fits our needs.”
